How long page load

Next, let's explore some website load time statistics to see how your page load time could affect your conversion rates. Learn about what website optimization is and how to do it effectively with this free course. Here are 12 website load time statistics to give you a better understanding of how it impacts your business and more specifically, conversion rate.

The first five seconds of page-load time have the highest impact on conversion rates. Portent , Website conversion rates drop by an average of 4.

The average mobile web page takes Google Research , Unbounce , Google , The highest ecommerce conversion rates occur on pages with load times between seconds. Website conversion rates drop by an average of 2. The optimal average request count — the number of individual pieces of content needed to display the entire web page — is fewer than Today, even though most web traffic occurs on 4G instead of 3G, the majority of mobile sites are still slow and bloated due to too many page elements.

Website load times impact conversion rates and as a result, your business as a whole. Ensuring your load time is as efficient as possible doesn't necessarily take a long time or a significant amount of effort, but it does require some thought. So, start thinking about how you can optimize your web page speed — and as a result, you'll see an improvement in your UX, conversions, time-on-page, revenue, and more.

Editor's note: This post was originally published in March and has been updated for comprehensiveness. Originally published Mar 1, AM, updated October 25 Logo - Full Color.

Contact Sales. Overview of all products. Marketing Hub Marketing automation software. Service Hub Customer service software. So, what can be done about these issues? But some industries are more phone-forward than others:.

Website speed can impact everything from sales to search engine performance, meaning ecommerce sites will literally pay the price for delays. Any slow website, ecommerce or otherwise, will see an increase in bounce rate and a decrease in time on site. Even just a one second delay will …. But check out how much improvement you can make by increasing site speed by just 0.

Speed also impacts how your business will fare against the competition. Users spend more time on a website when its pages load faster. In fact, users visit 8. No business is immune to the effects of slow loading times. Good question! In other words, load time is how long it takes for a page to become visible, and render time is how long it takes for a page to become usable.

But the majority of issues affecting load time are factors that can be fixed on your end. A web hosting company provides the server that your website will be hosted on, and you can choose between different types of servers. Shared, VPS, and dedicated servers are the most common options. Different hosting companies have different uptime guarantees, which represent the amount of time the web server is available with no issues.

Tenths of a percentage may seem trivial, but the difference between This is fine for small-to-medium-sized sites, but larger websites will have a difficult time maintaining satisfactory speed. VPS and dedicated servers are the more advanced options, and massive companies and ecommerce retailers actually need multiple dedicated servers to ensure that their websites run as quickly as possible. VPS and dedicated servers offer more resources, including bandwidth.

Bandwidth is the amount of data that your website can transfer to your visitors in a certain amount of time. When that happens, you can easily upgrade from a shared to a VPS or dedicated server.

Even big brands often make this mistake, especially if they have a huge amount of pages and multiple people uploading imagery. It is important to train a team about compressing images and the importance of getting the right size uploaded. This is normally the best quick win for instant results. WordPress plugins are great for adding advanced functionality to a website.

However, it pays to be selective about the number of plugins you use, because too many at once will overwhelm your server. It may be easier than you think to part with a few plugins, as Tom has seen firsthand:.

Cut back to the basics and you should see a heavy improvement. James LePage of Isotropic Design shared his experience with us:. The browser you use can also affect average page load times, because older versions of browsers may be incompatible with newer assets and code on your pages. Essentially, the newly rolled-out Mobile-First ranking system means Google considers the speed and performance of your mobile site to determine your overall ranking.

This means that the functionality of mobile platforms now determines the ranking of your desktop site. So, what are the expectations of mobile page load times? How many is the majority?

Failure to meet the 3 second load time will ultimately result in staggering visitor bounce rates and detrimental de-ranking from your targeted niche. Just how bad will sluggish mobile websites hurt your outreach efforts? Since users and Google are primarily accessing the internet via mobile devices, does this mean desktop website performance is a thing of the past? Of course not! It simply means website publishers need to reallocate and adjust their focus from primarily desktop to a mixture of mobile and desktop.

As you can imagine, website loading times are just as important for desktop user engagement as it is for mobile users.